Seminar CRM

CRM in Microsoft Dynamics AX 2012

Übersicht: This two-day instructor-led course provides students with the knowledge and skills to implement, adjust or use the CRM module of Microsoft Dynamics AX 2012.  It assumes that participants have a working knowledge of Microsoft Dynamics AX.

Zielgruppe: Information Workers, IT Professionals, Developers

Inhalte: After completing this course, students will be able to:

• Understand the theory and concepts of contemporary customer relationship management.
• Describe the purpose and benefits of using the sales and marketing module in Dynamics AX 2012.
• Understand that the sales and marketing module is made up four parts, namely Sales Force Automation, Sales Management, Marketing Automation, Telemarketing and Enterprise Portal.
• Perform the necessary setup involved in the use of the CRM module.
• Reflect the sales organization by creating sales units.
• Attach employees to the sales units and maintain them.
• Set up the categorizations necessary to use the business relations functionality.
• Create, maintain and work with business relations.
• Setup, maintain and work with contacts connected with business relations.
• Setup and maintain activities in the CRM module.
• Setup and maintain responsibilities in the CRM module.
• Setup, create, maintain and work with leads.
• Setup, create, maintain and work with opportunities.
• Create, send and update quotations to business relations.
• Create and structure marketing campaigns.
• Associate marketing campaigns to a project.
• Define campaign targets.
• Execute a telemarketing initiative using Microsoft Dynamics AX CRM functionality.
• Define sales targets for the sales unit and sales personnel.
• Setup and use the sales management tools.
• Create and attach a document to an activity, business relation, contact or any other record in the CRM module.
• Create, maintain and work with mail lists and merge files.
• Setup and maintain synchronization from the CRM module to Microsoft Outlook.
• Understand the functionality available in the enterprise portal.

Fachbereichsleiter / Leiter der Trainer / Ihre Ansprechpartner

Seminardetails

   
  Weitere Informationen unter +49 30 46 999 412 - 0
Dauer: 2 Tage ca. 6 h/Tag, Beginn 1. Tag: 10:00 Uhr
Preis: Öffentlich und Live Stream: € 849 zzgl. MwSt.
Inhaus: € 2.400 zzgl. MwSt.
Aufgezeichneter Stream: € 419 zzgl. MwSt.
Teilnehmeranzahl: max. 8 Teilnehmer
Voraussetzung: A working knowledge of the navigation and use of Microsoft Dynamics AX, A working knowledge of the use of sales orders in Microsoft Dynamics AX.
Standorte: Stream Live, Stream gespeichert, Inhaus/Firmenseminar, Berlin, Bremen, Dresden, Erfurt, Essen, Flensburg, Frankfurt, Freiburg, Hamburg, Hamm, Hannover, Kassel, Köln, Konstanz, Leipzig, Magdeburg, München, Münster, Nürnberg, Regensburg, Rostock, Stuttgart, Trier, Ulm, Würzburg
Methoden: Vortrag, Demonstrationen, praktische Übungen am System
Seminararten: Öffentlich, Inhaus, Workshop, Coaching, Stream
Durchführungsgarantie: ja, ab 2 Teilnehmern
Sprache: Deutsch oder Englisch
Seminarunterlage: Kursunterlagen von Microsoft (deutsch wenn verfügbar, sonst englisch)
Teilnahmezertifikat: ja, selbstverständlich, Original Microsoft
Verpflegung: Kalt- / Warmgetränke, Mittagessen (wahlweise vegetarisch)
Support: 3 Anrufe im Seminarpreis enthalten
Barrierefreier Zugang: an den meisten Standorten verfügbar

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